Say you were in the 1920s or 1970s. If you wanted to find a store to buy music or just any store that catered to a specific niche, how would you have gone about finding out what your options were?
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And to add to what others have said – word of mouth, ads on TV and the radio were a huge thing.
When it came to gaming (table top) – there were several shops that I had heard about but WARGAMES WEST (RIP) in Alburqueque was one that I had only heard about until I went there and signed up for their catalog. A great store until it closed it’s doors.
There were many electronic shops I was dragged to as a kidlet – back in the day people who were into computers actually talked to other people AND the staff at said stores. There were ads in computer magazines, the newspaper and the yellow pages.
“Oh, try this store..” or the radio would pay and ad for “XYZ electronics…for all your cables and cords!”
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