Three major things:
1. The longer ANY software exists, the more time folks have had to find exploits and refine their use. So if there’s a flaw in older software, it’s more likely to be known, and easy to exploit.
2. Once software stops being supported, any new vulnerabilities don’t get fixed. That means hackers can do whatever they want with those flaws, and they’ve got every reason to go looking for them. Every compromised system is a chance to make a lot of money.
3. Some DID happen that easily “back in the day”! But remember: XP launched August 2001, over 20 years ago. 4chan didn’t exist. Youtube didn’t exist. Facebook didn’t exist. Much of what we call “the internet” today just *didn’t exist.* Information spread more slowly, resources weren’t as easy to come by, and computers were (much) slower. Just because it’s easy *for us now* doesn’t mean it was necessarily easy for people back then.
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