Gravity and pressure.
As the swells break onto the beach, they are pushing water onto the shore, which is higher than the water. Gravity starts to pull it back down, which is what you see when each wave retreats back into the water. That area can’t keep receiving more water, however, as the weight of the water becomes higher than the pressure of the new water coming in. Some of it has to escape to areas of lower pressure. This is why you get rip tides. The water being pushed into shore will travel to an area of lower pressure, then go back out to the ocean through a small current called a rip tide. There are always some outward currents, however. Even in calm weather they are minor and may not be powerful enough to pull you out to sea if you get caught in one. If the waves are higher and are occurring with higher frequency (or if the geography is right even on calm days) rip tides can get strong enough to overcome even a very good swimmer. That’s why you should always be careful, even when it doesn’t seem dangerous.
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