Every system, whether digital or physical, requires routine maintenance to ensure all its features are functional. That’s where engineers and technicians come in, they’re the ones who check and maintain respective components in the system.
In addition to maintenance, the system also needs to be updated regularly to maintain cross compatibility with other systems.
So in the context of social media platforms, routine maintenance may be for stuff like the hardware that holds account information, media files, etc. or for UI interactions on different platforms.
And updates could be stuff like OS compatibility, especially for mobile apps that require optimisation for multiple OS, addition of new features or fixing of bugs.
These things are not something that can be fully automated, if at all.
(I do engineering work in a different field so I’m not sure how accurate this info is with regards to digital infrastructure and systems but it should be similar enough)
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