If you are asking why can’t you execute a script or program from a compressed file, the answer is that the application depends on relative file paths of adjacent files.
So if that’s an exe with dlls, everything needs to extract to a plain folder. When you ‘open’ content directly from a zip, the OS is technically decrypting that single file to a temporary path and then running from there.
If you have a zip that contains a single self-contained file, (an exe can embed references), then launching from zip just works, just as opening any single file ‘works’.
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