If British Telecom (BT) own the phone lines, how can other Internet companies provide cheaper rates when they need to rent the line from BT? Location: UK

Question

If British Telecom (BT) own the phone lines, how can other Internet companies provide cheaper rates when they need to rent the line from BT? Location: UK

In: Other

Answer 1

A relevant point BT/EE is positioned as a premium brand – basically a brand that people are willing to pay more for .. so BT charge more than other providers. They have another brand they own called Plusnet which competes on Price with nowTV (Skys Budget brand) talktal and others.