Because Easter is stolen from the pagan Eostre goddess of fertility. It pays tribute to the renewal of the Earth, the rebirth of life after the dead of winter. Thus Christianity reskinned this holiday as the rebirth of Jesus, rising from the dead. It also falls just after the Spring equinox when the sun (sun = son = Jesus) is dominate (more sunlight than dark).
Likewise, Christmas is stolen from the pagan Yule celebration and falls just after the winter solstice when the days begin to get longer (sun = son = Jesus is born). Almost everything (symbols, tree, gifting) we associate with celebrating Christmas comes from Yule.
These are how Christianity coopted people into the religion.
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