Lots of different ways:
* Many companies have different classes of shares (voting and non-voting). So a founder can sell off non-voting shares and still have majority voting control.
* They also don’t need to own >50% of the company to be calling the shots. The important part is that no one has more shares than them. A lot of founders (Gates, Jobs, others) have/had single digit ownership in their own companies while being firmly in control.
* They can sell shares of other companies they own, or pay taxes using other cash, or just borrow money (using their shares as collateral).
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