On top of all the evolutionary reasons why having clothing might improve your chances of survival versus the natural elements, never discount the human desire to look cool, have cool possessions, and wear cool things as accessories, whatever “cool” means to that person at the time. We’re social animals and the most popular people would either pioneer a new clothing item, or see someone else’s clothing and want to emulate it, which then causes the rest of the tribe to emulate them.
Not to mention adornments for leaders. If you’re the tribe elder, and they want to be in your good graces, they may anoint or adorn you with jewelry, brightly colored or hand-woven fabrics, and other clothing that symbolizes your status and the status of those who gave it to you.
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