Imagine a simplified system where there are only 10 constituencies. Reform get 1000 votes in every seat, so 10000 in total. There’s one seat that’s very tightly contested and all the other parties get fewer than 1000 so Reform win but they don’t have enough votes in to win any other seat.
The Lib Dems, on the other hand, have focussed on 5 seats and get 1500 votes in each of them. In the other 5 they only get 500 so the total is still 10000. Those 1500 votes are enough to win those 5 constituencies but the 500s are not enough to win.
Both parties have the exact same number of votes but by being concentrated in particular areas the Lib Dems have won more seats
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