If simple words cannot be trademarked, then why do we have videogames with their names trademarked like Mafia, Grand Theft Auto, Battlefield, Control and so on ?

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If simple words cannot be trademarked, then why do we have videogames with their names trademarked like Mafia, Grand Theft Auto, Battlefield, Control and so on ?

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Anonymous 0 Comments

Simple words can be trademarked when they are linked to a specific good or service. You cannot start a Mafia video game franchise, but you can start a Mafia clothing line without infringing on the IP. If your logo is made in a manner where it would suggest to a reasonable person that your clothing line was related to the video game however, they could sue you

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