>Wouldn’t it just make sense to define a given hour as UTC 00:00 and then reference that ONE time when communicating
The problem with this is that each time zone would essentially have to do the math to convert between UTC and their local time. Say everyone wakes up at 7:00 local time and gets to work at 8:00. Then different offices in different locations would need to say “make sure you get to work at UTC 1:00” or “UTC 2:00” or so on, to match their local time to the UTC reference. It becomes much more confusing in daily life to use a single universal reference for everyday use as opposed to a local time.
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