(For memory retention and productivity)
In: 5
Your mind is kinda like a muscle. Putting it under a heavy load for a long time wears it out to the point it’ll under preform until you give it a break to recover. How long it takes to reach the point of mental exhaustion varies from person to person just like how muscle endurance varies from person to person. For me I’ve found 45 minutes of intense studying followed by 15 minutes of mindless internet scrolling to be a good balance.
Businesses have learned to exploit this fact through the concept of [decision fatigue](https://en.wikipedia.org/wiki/Decision_fatigue). They’re aware that customer’s ability to make good purchasing decisions is lower at the end of a shopping trip than at the beginning. So they put all the impulse buy items near the checkout line.
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