Yes! Back in the Classical era, purple was a very rare, expensive, and secret dye, referred to as [Tyrian Purple](https://en.wikipedia.org/wiki/Tyrian_purple). It was made from the mucous of sea snails from the Eastern Mediterranean Sea, and the Atlantic coast of what is now Morocco.
Many ancient cultures passed [sumptuary laws](https://en.wikipedia.org/wiki/Sumptuary_law) which were meant to reinforce the class hierarchy and promote thrift, and in Ancient Rome, those laws included the use of Tyrian Purple, and by the 4th Century, only the Emperor was permitted to wear fabric dyed with the stuff. This tradition lasted as long as the Roman Empire did, and ‘donning the purple’ became a turn of phrase, meaning ‘Becoming the Emperor’.
Yes.
The purple in question Tyrian purple, also known as Phoenician red, which was made out of the mucus of two species of Hexaplex trunculus snails native to the waters around Lebanon. This dye was VERY expensive to produce. Since they dyes discovery at around 1300 BCE by the Phoenicians it was merely an expensive dye until the Romans came into the story. Being a natural dye the color varied wildly unlike modern synthetics but that’s beside the point.
The connection for purple and royalty comes to us from the period of transition from the Roman Republic to the Roman Empire. In an attempt to embarrass and alienate Julius Caesar from his populous support the Roman senate lauded him with all kinds of odd honors. One of these honors was that he was now the only person allowed to wear Tyrian purple in Rome.
This one action changed an ultra luxury good into a symbol of Empire as Augustus picked up on it. Later empires and kingdoms attempted to mimic the Romans and voila purple is a royal color in Europe. This doesn’t count the Byzantine empire which didn’t adopt this idea by imitating the tradition they continued it being the literal Eastern Roman Empire and all.
Because it was hard as fucking balls to produce purple dye, and so the dye was only bought by the richest of people.
Basically it was the medieval equivalent of like Gucci or some other designer clothes to show off how much money you have that you can afford to throw it around on expensive as fuck clothes.
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