This reminds me of when I first got into sales and was confused by gross profit margin. I learned a neat little trick that works with many of these situations including the one you just mentioned. If you reduce by 20% (1/5) then you need to increase the result by 25% (1/4) to get back to the same number. By the same token reducing by 1/3 you’d need to increase by one half. The Delta is always the denominator plus or minus one.
Btw, to clarify how gross profit margin comes into this, if you want 20% gross profit margin then you need to increase your sales price 25% over your cost.
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