When you’re playing a mobile game and they have a ton of ads, and those ads are always for other mobile games…. How does anyone make money here?
It seems like all the ad money is just moving in a big circle
In: 12
Its targeted advertising.
The most likely people to play your mobile game are people who are playing other (probably) similar mobile games.
This is a common advertising tactic in all types of industries, mobile games aren’t especially interesting. Going to the store to buy coke? Well maybe there’s a Pepsi sale sign right next to the bottles of coke. Watching a TV show, guess what a common advertisement is ? Yup, other TV shows! Go to the movies, sit through 7 other movie trailers.
Mobile games are not any different, they are not special.
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