On TV, why is closed captioning always “provided in part by” something, IE a certain company? Why isn’t it just part of broadcasting standards that closed captions need to be present by default?
In: 37
Its just another way to sell advertising. Nothing more.
Shows need to make money and they have to get creative on what the hell they can actually sell. Brands want to advertise on shows, they’re willing to be creative as well to find a way to advertise.
So shows found another way to let an advertiser in, its just a sponsorship slot you can buy, it doesn’t really have anything to do with the actual closed captions. You can just buy the sponsorship slot associated with it, its not expensive.
As for regulations, in the US certain over-the-air broadcasts MUST, by law, have closed captioning, but cable channels and outside of those cases on locals, its not mandatory, although its near universal anyways to have at least English closed captions for US-based channels
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