[Hollywood Accounting](https://en.wikipedia.org/wiki/Hollywood_accounting) is a term you should research.
Even if the accounting was done in the same way as other industries, I read recently that a movie that cost 65 million to make is considered a flop because it only made around 67 million. That is 2 millions dollars in profit, but they put 65 million at risk to make that, so that is like a 3 percent return. Investors want a higher return than that, so they call it a flop.
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