Is it just pure market share from marketing efforts? Is it upfront investment to keep like major server requirements or something running?
To me, who knows nothing, it seems like an app that just uses native features on your phone (camera for example) would be easy enough to replicate/produce. So why is Snap or TikTok such powerhouses?
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There’s an old meme out there that says that if you aren’t paying for it, you’re not the customer you’re the product. Nearly all social media companies derive their value and make money by monetizing their user base. This can be anything from allowing businesses to directly target users with ads to selling user data to third parties.
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