Is it just pure market share from marketing efforts? Is it upfront investment to keep like major server requirements or something running?
To me, who knows nothing, it seems like an app that just uses native features on your phone (camera for example) would be easy enough to replicate/produce. So why is Snap or TikTok such powerhouses?
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The value is in the number of people using the platform. With more people engaging for longer = more opportunities to show advertisements = more money an advertiser is willing to pay the social media.
For TikTok in particular, their algorithm can tailor the content that you want to see, keeping you on the platform. In addition, since they know what you like, they can show you relevant ads that in theory increase the chance that the person seeing the ad will buy the product, making an advertising spot there more valuable.
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