Is it just pure market share from marketing efforts? Is it upfront investment to keep like major server requirements or something running?
To me, who knows nothing, it seems like an app that just uses native features on your phone (camera for example) would be easy enough to replicate/produce. So why is Snap or TikTok such powerhouses?
In: 1
they gather a lot of users data from behind the scenes, those data can be sold to advertising companies to better tailor their ad targets. The more users they have = the more data they have, thus the more valuable they’ll be.
those data don’t even have to be something personally identifying, even just your habit in using the app is enough.
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