Question came from thinking of Emirates Airline who sponsor Arsenal, Real Madrid and Milan (and others). This costs them over £100m, surely they cannot be seeing a return on that investment?
In: Economics
Advertising nd marketing are everything. It’s everything you think, want, buy etc even if you don’t know it or realize it. It’s why you say breakfast is the most important meal of the day or do a dollop of daisy. Everything is advertising and companies pay a premium to have attention grabbing people attached to their product or the product placed in places lots of people see it. Get a million people looking at your logo and it’s more likely to get some kind of result wether it’s someone buying a coke or visiting a website.
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