Sports sponsorships. How do companies make money when spending 10s of millions on sponsorship?

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Question came from thinking of Emirates Airline who sponsor Arsenal, Real Madrid and Milan (and others). This costs them over £100m, surely they cannot be seeing a return on that investment?

In: Economics

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Anonymous 0 Comments

Some additional context with Emirates is that they are a state-owned airline in a country that is trying to diversify their heavily oil-based economy, so there are other motives at play along with some government math that may not equate to how a normal company operates.

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