Question came from thinking of Emirates Airline who sponsor Arsenal, Real Madrid and Milan (and others). This costs them over £100m, surely they cannot be seeing a return on that investment?
In: Economics
If it didn’t work, companies wouldn’t invest the money. They do it because it works. Your brain works on associations. If you see the logo frequently on things that you like, the product will seem more appealing to you. Emirates is a massive airline with billions in revenue.
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