Question came from thinking of Emirates Airline who sponsor Arsenal, Real Madrid and Milan (and others). This costs them over £100m, surely they cannot be seeing a return on that investment?
In: Economics
Brand awareness is very powerful, and lack of brand awareness is difficult to overcome, even with a superior product. The only reason I’ve ever heard of Emirates is because of the soccer team, and I’m not even a soccer fan lol. That’s how powerful it is.
Latest Answers