Sports sponsorships. How do companies make money when spending 10s of millions on sponsorship?

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Question came from thinking of Emirates Airline who sponsor Arsenal, Real Madrid and Milan (and others). This costs them over £100m, surely they cannot be seeing a return on that investment?

In: Economics

20 Answers

Anonymous 0 Comments

Sponsorships also include things like access to box suites or exclusive access to events. Want to woo a potential client or investor? Bring them to watch a game in a suite and invite them to come meet some players after.

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