Question came from thinking of Emirates Airline who sponsor Arsenal, Real Madrid and Milan (and others). This costs them over £100m, surely they cannot be seeing a return on that investment?
In: Economics
I think you’re underestimating how impressionable people are. It’s all about getting your brand out there in front of as many eyeballs as you possibly can.
I can almost guarantee that they’re seeing an increase in revenue that matches the ad spend, or they wouldn’t spend the money.
Latest Answers