Strategy: your general plan of action / direction to achieve a goal.
Tactics: The (specific) means/actions by which you achieve your strategy.
Another way to put it: tactics are the specific steps/tasks you undertake to carry out your strategy.
Example:
Goal: To reduce costs for your business.
Strategy: Reduce overhead
Tactics: 1. Cut payroll/lay people off 2. Review all vendors and put out new bids to find lower cost options
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