Strategy is your large overarching goals. Like say take x town, then y town to force an enemy to capitulate for example. In the context of chess strategy may be to fight for the center, or plan a king or queenside attack, gain a material or positional advantage etc.
Tactics are on a lower level, it’s how you execute a battle for example infantry takes that building covered by artillery. Or in chess you may see that your knight can fork something or you can force a trade that’s beneficial for you.
There’s another level between the two called the operational level. This basically links the strategic and tactical level and it concerns the movement of armies for example.
You can boil this down to three questions. What do I want? Strategy. How and when do I get there? Operations. When I’m there what do I do? Tactics.
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