There is “Mean absolute deviation” (MAD) which is exactly what you are describing.
I can think of two reasons why variance has become the standard:
From statistical purposes it is often desired that variance puts a higher weight on extreme observations compared to MAD.
From a mathematical point of view the square function is preferred as the square function is fully differentiable ( abs() isn’t differentiable at 0). Hence, making variance easier to handle in more complicated mathematical applications.
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