The picture is low quality and mostly shadow. Our brains try to make up for that quality/shadow issue by coloring it in for us. That’s why you can do things like scroll the picture up or down so that you can just see the edges of the dress in question and often see the opposite color than you initially saw. It’s also the reason you see one color pattern when looking then go back to the image and see another color pattern. It is always just your brain filling in the color for you.
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