Well, it IS marketing and it’s not marketing.
Kosher Salt generally has larger grains, and chefs often use it for multiple purposes, but in a dish it’s functionally no different from any other salt other than how you measure it. Granulated salt and Kosher salt are not a 1:1 in dishes due to the size difference, so if you see a recipe that calls for 1 teaspoon of kosher salt, you can’t just add one teaspoon of granulated salt and think it’s the same.
Table salt is granulated, and often comes with iodine, which was a well-needed supplement for people in the early 20th century. This is generally what you find in a shaker on the table, and is fine for seasoning dishes after they are done.
Sea salt is just that, salt from dried seawater. This has a slightly different taste compared to other salts, but is not enough of a difference to change the flavor of dishes.
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