The Moon’s rotation time and orbit time are the same. As a result the same side of the Moon always faces the Earth. The face changes when things hit it, but it’s been pretty stable for millions of years.
One theory is that might explain this is that the Moon has slightly non-uniform density. In this configuration the “heavy side” faces the Earth. Maybe once, many millions of years ago, there was some rotation, but the mass imbalance scrubs off that rotational velocity until the face is locked.
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