It’s all marketing BS that really isn’t trying to tell you anything useful, so honestly just learn to ignore it. I divide the cost by the total surface area for toilet paper and paper towels. Most of these products will have the sheet count, but also the total surface area per roll or pack. This won’t account for the quality of the product, but once you find a brand you like, this is an easy way to find the actual cost beyond the marketing BS.
Well, there’s a whole lot more to it. It’s intentionally confusing because bigger numbers/things that LOOK bigger sell better, even if they’re not actually larger.
First of all, there’s single versus dual ply toilet paper. Dual ply will be thicker, since it’s basically two sheets bound together. Unless you’re 100% only about economy most people prefer dual ply, so I’ll assume dual ply only here.
At the end of the day what will largely matter as far as value goes is the area of toilet paper, not the number of rolls or even sheets. Just because a dual ply roll has 500 sheets doesn’t mean it has more toilet paper in the roll than a 450 sheet roll, if the 500 sheet roll is a 3.5″ x 4.5″ sheet (7875 square inches for the roll) but the 450 sheet roll is 4.5″ x 4.5″ (9112.5 square inches for the roll).
So figure out if you want single or dual ply TP. Then look at the sheet size, number of sheets per roll, and number of rolls per pack to determine total area of the TP you’re getting in each pack to do a cost comparison.
I solved this about three years ago, so long as you like normal 2-ply. This is what I get: https://www.amazon.com/dp/B07PKHF8Z2
While you *can* buy it from this link, it’s also sold in stores. I usually get it from Smart & Final, a chain of grocery stores in California, Nevada, Arizona, and northern Mexico.
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