It’s all marketing BS that really isn’t trying to tell you anything useful, so honestly just learn to ignore it. I divide the cost by the total surface area for toilet paper and paper towels. Most of these products will have the sheet count, but also the total surface area per roll or pack. This won’t account for the quality of the product, but once you find a brand you like, this is an easy way to find the actual cost beyond the marketing BS.
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