When Google first started it had two features that made it popular:
* it had an extremely clean interface with a simple search box without the clutter and advertising that were features of its (then) competitors’ search pages
* its pagerank system that ranked site search results based on the quantity and quality of sites that linked back to the target site. This was a substantial improvement over its competitors which simply ranked sites based on keywords. Google’s ranking system was harder to “game” and resulted in substantially higher quality search results.
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