I hear a lot of talk about companies getting hold of lots of data and information from your devices when you go onto certain websites, but what does that actually mean? What information are they getting and how is this bad for me and good for them?
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Data brokers and other companies use this data to build a profile of you in order to target ads to you AND to predict your behavior (sometimes incorrectly).
It’s not just about selling you shoes to go with the pants you’re looking at, it’s also about sending a crafted piece of (mis)information to you on Facebook, etc. to get you angry about a candidate, or join an echo chamber with more poison. Instead of one campaign commercial to everyone in a city at 6pm, how about one with a message crafted just for you.
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