What are companies doing with the “data” that they steal when going on certain sites?

Question

I hear a lot of talk about companies getting hold of lots of data and information from your devices when you go onto certain websites, but what does that actually mean? What information are they getting and how is this bad for me and good for them?

In: 8

Answer 1

Data is sold to advertisers. They use it in a variety of ways, but one of the most disturbing ways is building a profile on you based on all that data and using that profile and psychology to try to manipulate you the best way they can into spending more money.