To advertise the studio that produced the movie. If you’ve seen a bunch of movies from A24 that you liked, the branding informs you that the upcoming movie will likely be good as well.
The second part of your question is about financing. Sometimes you can get one studio to foot 100% of the budget for your movie. In other cases you may have 3 production companies fork over 33% of the budget apiece.
Edit: The movie industry is completely reliant on studios. No studio, no movie. And unlike everyone in the cast and crew, if the movie bombs only the studio loses money. They’re on the hook for everything, that’s why they are out front in advertising. They took the risk, they cut the check, they get top billing. That’s Hollywood, baby.
It’s funny that you happen to mention A24 who seem to be loved around these parts. They do it so that the viewers make a connection between good movies and that studio. Take A24 as an example people know about them they know their quality, they know what to expect, so when a movie is going to come out and people see that A24 was involved some people might automaticly decide they are going to watch the movie, even without knowing anything else about the movie, why? Well, because A24 movies are consistently good.
One way to think about them is a fancy credit. The second boom mic operator gets to have their name *somewhere* in the movie because of rules about giving credit to the people involved in making it, not because audiences know to expect quality from their work. Production companies are providing the money to make the whole movie, so they can demand an elaborate credit inserted when the audience will be paying attention. Even if it provides no help with drawing audiences, it’s an ego boost and communicates to others in the industry who made the movie.
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