To advertise the studio that produced the movie. If you’ve seen a bunch of movies from A24 that you liked, the branding informs you that the upcoming movie will likely be good as well.
The second part of your question is about financing. Sometimes you can get one studio to foot 100% of the budget for your movie. In other cases you may have 3 production companies fork over 33% of the budget apiece.
Edit: The movie industry is completely reliant on studios. No studio, no movie. And unlike everyone in the cast and crew, if the movie bombs only the studio loses money. They’re on the hook for everything, that’s why they are out front in advertising. They took the risk, they cut the check, they get top billing. That’s Hollywood, baby.
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