I bought fast food for a group of people last night. The menu pricing was significantly higher than ordering through the app, which also allowed me to attach a digital coupon.
The pricing within the app is what I would expect to pay, or what I believe is “fair” or “reasonable” for chicken nuggets, French fries, and cheeseburgers.
On the other hand, I have cut my fast food consumption by at least half over the last few years because the published menu prices have skyrocketed.
What possible benefit would a fast food restaurant derive from publishing high prices to the casual customer and drastically reducing them within the app?
They have to be realizing a net loss of customers with this model, right?
In: Economics
The discount they give you is to buy your metrics that they get when they can track your order and habits.
It’s a small price to pay for real time market research.
Now they can send you notifications and tailor marketing to you.
They pay billions for this kind of information and it isn’t nearly as reliable as you feeding it to them yourself.
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