– What benefit do fast food restaurants derive from putting all of their “deals” in their apps?

1.61K viewsEconomicsOther

I bought fast food for a group of people last night. The menu pricing was significantly higher than ordering through the app, which also allowed me to attach a digital coupon.

The pricing within the app is what I would expect to pay, or what I believe is “fair” or “reasonable” for chicken nuggets, French fries, and cheeseburgers.

On the other hand, I have cut my fast food consumption by at least half over the last few years because the published menu prices have skyrocketed.

What possible benefit would a fast food restaurant derive from publishing high prices to the casual customer and drastically reducing them within the app?

They have to be realizing a net loss of customers with this model, right?

In: Economics

49 Answers

Anonymous 0 Comments

everyone pushes their app, because apps collect data on you to sell. How much is the scary part….wouldnt be surprised if apps do everything from inspect your files to reading keypresses; they’re always running in background on phones unless forced to shut down

You are viewing 1 out of 49 answers, click here to view all answers.