I bought fast food for a group of people last night. The menu pricing was significantly higher than ordering through the app, which also allowed me to attach a digital coupon.
The pricing within the app is what I would expect to pay, or what I believe is “fair” or “reasonable” for chicken nuggets, French fries, and cheeseburgers.
On the other hand, I have cut my fast food consumption by at least half over the last few years because the published menu prices have skyrocketed.
What possible benefit would a fast food restaurant derive from publishing high prices to the casual customer and drastically reducing them within the app?
They have to be realizing a net loss of customers with this model, right?
In: Economics
Having an app on your phone is priceless for these companies. They love to collect your data and then sell it!! They can see when you are opening the app, what you are looking at, time of day you are looking at even if you don’t actually order they know stuff about you. Then sell it. It’s happening with pretty much EVERY APP YOU HAVE. Companies are making money from you buying things in the app and also for just having the app installed.
Latest Answers