I bought fast food for a group of people last night. The menu pricing was significantly higher than ordering through the app, which also allowed me to attach a digital coupon.
The pricing within the app is what I would expect to pay, or what I believe is “fair” or “reasonable” for chicken nuggets, French fries, and cheeseburgers.
On the other hand, I have cut my fast food consumption by at least half over the last few years because the published menu prices have skyrocketed.
What possible benefit would a fast food restaurant derive from publishing high prices to the casual customer and drastically reducing them within the app?
They have to be realizing a net loss of customers with this model, right?
In: Economics
It is so Mcdonalds can target multiple demographics at the same time. Oh your poor and can’t afford our menu items? Check out the app and see what deals we have! A lot of bother won’t bother getting the app and will order at regular menu prices. To recoup costs, they sell/use the data they collect on you.
Latest Answers