I bought fast food for a group of people last night. The menu pricing was significantly higher than ordering through the app, which also allowed me to attach a digital coupon.
The pricing within the app is what I would expect to pay, or what I believe is “fair” or “reasonable” for chicken nuggets, French fries, and cheeseburgers.
On the other hand, I have cut my fast food consumption by at least half over the last few years because the published menu prices have skyrocketed.
What possible benefit would a fast food restaurant derive from publishing high prices to the casual customer and drastically reducing them within the app?
They have to be realizing a net loss of customers with this model, right?
In: Economics
My advertising lower prices in an app you might actually purchase it. You have lots of options still so they want to give the best price possible. It’s like if you if they say they give free delivery they probably just jack up all the prices.
If you’re in the store you’re a captive audience they don’t need to give you any deals you’re there to eat if you had deals you brought them with you if not pay the full price.
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