I bought fast food for a group of people last night. The menu pricing was significantly higher than ordering through the app, which also allowed me to attach a digital coupon.
The pricing within the app is what I would expect to pay, or what I believe is “fair” or “reasonable” for chicken nuggets, French fries, and cheeseburgers.
On the other hand, I have cut my fast food consumption by at least half over the last few years because the published menu prices have skyrocketed.
What possible benefit would a fast food restaurant derive from publishing high prices to the casual customer and drastically reducing them within the app?
They have to be realizing a net loss of customers with this model, right?
In: Economics
1) installing someone else’s code or app on your device gives that app (and its bugs/flaws/intentional features) access to a lot of possible information about you, and your activities. That information is more valuable.
2) the introductory/early adoption period of most tech stuff is run at a loss and subsidized by capital.
3) it doesnt cost very much to give you fast food. Esp. soda. You could get a gallon of soda for a quarter, the profit margin is huge.
4) the companies are betting on being able to learn and influence your behavior via notifications, prompts, sales, etc.
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