I bought fast food for a group of people last night. The menu pricing was significantly higher than ordering through the app, which also allowed me to attach a digital coupon.
The pricing within the app is what I would expect to pay, or what I believe is “fair” or “reasonable” for chicken nuggets, French fries, and cheeseburgers.
On the other hand, I have cut my fast food consumption by at least half over the last few years because the published menu prices have skyrocketed.
What possible benefit would a fast food restaurant derive from publishing high prices to the casual customer and drastically reducing them within the app?
They have to be realizing a net loss of customers with this model, right?
In: Economics
The „deals“ in the app are the „normal“ price, they still make a profit. The price on the menu is just jacked up for an even bigger margin. Most people that just randomly go to the fast food place are too lazy to download the app. Its free extra profit, anyone that goes regularly will use the app, but all the random people that go because they just want some food right now get ripped off.
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