I bought fast food for a group of people last night. The menu pricing was significantly higher than ordering through the app, which also allowed me to attach a digital coupon.
The pricing within the app is what I would expect to pay, or what I believe is “fair” or “reasonable” for chicken nuggets, French fries, and cheeseburgers.
On the other hand, I have cut my fast food consumption by at least half over the last few years because the published menu prices have skyrocketed.
What possible benefit would a fast food restaurant derive from publishing high prices to the casual customer and drastically reducing them within the app?
They have to be realizing a net loss of customers with this model, right?
In: Economics
Not going to dox myself but I worked on an app for a very very large fast food company and we had little to no info scraping. We didn’t track heat maps, we didn’t aggregate data to sell it, the worst we done was click through rates on notifications and promo ads.
The primary reason for the app was to increase customer loyalty and let the customers know when new products were launched. It also provided a very good platform for syncing available food items in-store, our partners delivery service and other delivery apps like deliveroo and just eat. Before restaurants had to update them all manually.
Any other questions let me know
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