I bought fast food for a group of people last night. The menu pricing was significantly higher than ordering through the app, which also allowed me to attach a digital coupon.
The pricing within the app is what I would expect to pay, or what I believe is “fair” or “reasonable” for chicken nuggets, French fries, and cheeseburgers.
On the other hand, I have cut my fast food consumption by at least half over the last few years because the published menu prices have skyrocketed.
What possible benefit would a fast food restaurant derive from publishing high prices to the casual customer and drastically reducing them within the app?
They have to be realizing a net loss of customers with this model, right?
In: Economics
A lot of people have said that it’s about stealing your information, which is actually a secondary benefit.
A big benefit is that you will put the food order into the app before you get to the restaurant. So they saved themselves time and effort because they can insert your order wherever they have room for it and it cuts down on lines at the store.
It’s also a loyalty perk. If you have the app and you have a good experience, you are more likely to eat there again.
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