I bought fast food for a group of people last night. The menu pricing was significantly higher than ordering through the app, which also allowed me to attach a digital coupon.
The pricing within the app is what I would expect to pay, or what I believe is “fair” or “reasonable” for chicken nuggets, French fries, and cheeseburgers.
On the other hand, I have cut my fast food consumption by at least half over the last few years because the published menu prices have skyrocketed.
What possible benefit would a fast food restaurant derive from publishing high prices to the casual customer and drastically reducing them within the app?
They have to be realizing a net loss of customers with this model, right?
In: Economics
as well the thing on data allowing them to make it cheap for te repeat customers, why raise prices for the non-app users?
say making a burger costs $9. Would you rather sell 10 burgers at $10 each or 3 burgers at $15?
and a as a bonus since you’re making 1/3 the burgers you probably need fewer employees!
Latest Answers